Published By: Butleric Marketing

November 22, 2019

In our previous posts, we’ve covered how important data is and how to ensure that it remains protected. But have you heard of the term “data integrity”? Not all data will be clean or useful - if it is no longer accurate or valid or has been compromised, then it is rendered useless and potentially even a threat. Hence, you have to keep your data as accurate and reliable as possible.

Whenever data is copied over or transferred, it should remain unchanged. There are 3 key things to take note of:

The information must be correctly and securely sent from the creator to the recipient
The data can still be used for its original purposes
The data can be audited and verified at each point where changes were made, so that other bugs and modifications can be detected

This is especially important for organisations that are holding on to very sensitive data (e.g in the healthcare or banking sector).

Some things to note:

Know who handled the data and when.

Be familiar with its contents.

It should be easily understood and stored permanently.

All data should be original and easily accessible.

It also needs to be accurate.

Why is it so important to maintain data integrity?

If data integrity is maintained, it will be easy to recover,search, trace and connect the data. By ensuring that the data is accurate and valid, its performance will improve and it can be reused. You should correct or delete any data that is inaccurate or outdated.

Data can be compromised in various ways - through human error (which may or may not be intentional), transfer errors, bugs and malware and data crashes. It is probably safer to back up and duplicate whatever data you have. How often should you do this? Ideally, you should make it a regular practice. Even then, be sure to clean up any stray data that may have been duplicated and stored in shared folders.

As we have reiterated over and over again, all employees must know how to keep their data secure. Sharing of credentials should be limited to a need-to-know basis, and access can only be gained after 2FA. Employees also need to be aware of the signs of hacking, such as missing files and logins at odd hours.

Data breaches can lead to serious brand damage and loss of consumer trust, so it is best to take precautionary measures to prevent such things from happening in the first place. Ensure that all systems which are being used to store data are already compliant, and stick to a regular system maintenance schedule. You should also have an audit trail in place, so that in the worst case scenario it will be possible for you to track down the transaction that led to the data breach.

Data integrity and data security go hand in hand, working together to keep your business processes smooth and efficient. Butleric understands the importance of this, especially when our solutions rely on data collected from customers to forecast how your business will perform and suggest personalised or timely promotions. Your data should remain reliable throughout its lifecycle to ensure optimal results.

If you’d like to find out more about how we prioritise data integrity and security while providing you with the most valuable and accurate insights, don’t hesitate to leave a comment below or contact us over the phone!


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