February 2, 2020
Singapore Startup Butleric and Wing Money of Cambodia signed an MOU on 22 Jan 2020 to co-develop an integrated Fintech product that would harness greater offering to Wing Money's merchants and end users.
Wing Money's merchants across Cambodia can now leverage on Butleric and Wing Money platform to turn on its integrated POS with its own Super App loaded with tonnes of features such as Order Ahead, Reservation, Delivery and Member Rewards Program powered by Butleric's AI technology approximately second quarter of 2020.
In the collaboration details, Butleric will provide Smart POS and Super App to Wing Money's Merchants and helping thousands of merchants to leverage on the quick ordering features for Wing Money and non Wing Money's customers to make reservation and food delivery services.
The CEO of both companies are looking forward to bring a seamless experience for merchants and customers with an integrated platform strategy.
"We are trilled to have the opportunity to collaborate with Wing Money and serve the Cambodia merchant business as well as end consumers. Wing Money customers can expect to place order in Wingpay App over hundreds and thousands of restaurants in Penh Phnom for home/ office delivery, reserve a table, order ahead and table order without the hassle of getting up to pay at the counter. On the other hand, Wing Money's merchants can subscribe to use Butleric's POS system powered by Wing with less than 5 US Dollars per day." said Ron Lee, founder of Butleric.
Wing (Cambodia) Limited Specialised Bank is Cambodia's leading mobile banking service provider.
Launched in 2009, Wing is committed to providing financial inclusion to the unbanked and under-banked allowing every Cambodian access to services including local money transfers, bill payments and phone top-ups, online shopping and QR payment, as well as instant international money transfer from more than 200 countries.
Wing remains at the forefront of the mobile money and electronic payment services market in Cambodia with 100% district coverage via a nationwide network of over 7,000 Wing Cash Xpress outlets. It has partnerships with more than 40,000 merchants and global industry leaders including Mastercard, Western Union, MoneyGram, WorldRemit. In addition, small and medium enterprises, as well as larger companies, are able to use Wing’s payroll and disbursement services, helping to further develop its payment ecosystem.
Butleric is a Singapore Startup founded by Ron Lee, Jun Teh and Phuc Truong. The company was founded in 08 Aug 2018 and its journey started by providing an alternative to on premise legacy system restaurant owners possess in which often take weeks and months to tabulate data from various outlets; costly to upgrade features for critical dine in operation and difficult to implement an integrated consumer reward program along with in venue ordering.
It is maturing into an integrated Commerce Platform that can be used by any food and beverages business relishing to provide their own online consumer engagement channel.
Butleric’s mission is to become a dominant leader in the food and retail industry through the development of business utility tools in one integrated platform for micro businesses, Small and Medium Businesses and Enterprises with forward thinking capabilities such as Everyday Business Super App which takes orders in restaurant with consumer’s own smart devices, offers consumer rewards, engages consumers with in app games, AI for consumer personalisation, AI for table management optimisation and AI for demand forecast.
It offers white-label solutions that are easily accessible for businesses and enabling them to leverage on Butleric’s cloud technology to collect data from business transactions; market to the right audience; engage with new and existing customers.
Butleric is born and built in Singapore which poised to disrupt traditional POS companies and Single application in the Food and Retail industry.