Published By: Butleric Marketing

November 22, 2019

Attention all F&B SME owners!

Imagine this : your regular customer strolls in, ready for her usual latte and egg sandwich, when you give her a wink and offer her the corner seat - where you know she loves to tuck in. Her favourite order is out in less than a minute (because she ordered it ahead of time), and today it’s even cheaper because she has $2 cashback to spend. She squeals, snaps a picture and uploads it on Instagram, sharing her love for your cafe and its impeccable service (“This place knows me so well! Love it!”). The following week, new customers start streaming in, curious about this place that offers such a personalised experience. Oh, and did we mention that they’re all having fun while they wait with a special game on your very own app?

That’s right. Your very own Everyday Business Super App, actually - an all-in-one app that allows you to get to know your customers on a much deeper level. Win them over by understanding what they want, and when. If the thought of having your own native app sounds like a pipe dream because of the cost, Butleric’s fully white-label solution will solve that problem for you. As a PWA (Progressive Web App), it doesn’t have to be downloaded - saving your customers the hassle and phone storage. This more affordable alternative means that even your favourite neighbourhood wanton mee stall can have its own Super App!

Everything is highly customisable, from the delivery method to the pickup time. The Everyday Business Super App is designed to address all the needs of your customer and to make the entire ordering process extremely convenient.

The Everyday Business Super App will eventually integrate online payments and e-wallets to provide a seamless experience for everyone. It also acts as a useful tool for collecting data, which is necessary for the AI to analyse in order to predict sales trends and churn out actionable reports that would improve the business. You can browse each individual customer’s order history and push out personalised promotions based on their preferences. If you notice that a lot of people seem to be adding brownies to their list of “Favourites”, then you might want to prepare more  brownies and roll out teatime promos for those fans. Knowing your customers' specific likes and dislikes can help you score some brownie points with them (pun intended)!

For better customer loyalty and engagement, having a structured rewards programme in place would help greatly. The Everyday Business Super App also lets you customise stamps or use a points system to incentivise customers to make purchases.

Customers will also be able to track their order via the Everyday Business Super App.

We can also work with you to create and customise an in-app game that is highly relevant to your business. Remember those cute mobile games where you could run your own cafe or bakery? Give your customers a chance to experience what it’s like being in your shoes!

While the Everyday Business Super App is a surefire way to get customers excited about your brand, there are definitely data privacy concerns you should be aware of, considering how much information can be collected about them. If you need a refresher on what the PDPA in particular entails, check out our previous post. Butleric adheres strictly to the PDPA and will make sure that your customers’ data is protected. If you’re looking to build a stronger relationship with your customers, our Everyday Business Super App is your best bet  to keep them engaged, entertained and excited!

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